Bayer posted a job you might be interested in November 04, 2014 at 11:44AM

Bayer



Product Manager - Ophthalmology

Egypt, EG - Pharmaceuticals

• Propose and develop the annual marketing expenses in coordination with Business Unit Manager in his product area


• Maintain, cultivate and expand existing customers in line with company growth strategies


• Organize projects, trainings or activities which support sales objectives.


• Report all knowledge and information regarding sales activities, customers gained and lost, competitive activities, results of marketing programs, etc. to management.


• Training, developing and motivating BSP Medical Representatives or Product Specialist on the Product segment-s.


• Analysis of BSP & competitors weaknesses and strengths through Monitoring competitors' activities through data collection and prepare action plan accordingly, if needed. To conduct and follow the market research.


• Planning for successful new introductions in his segment market.


• Propose key brand positioning and key messages for products to be detailed to medical profession.


• Prepare, control and follow-up marketing plans and services for the target segment assigned to him.


• Develop promotional campaign and materials.


• Develop local speakers Bureau to better disseminate the product positioning and enhance the image of BP in front of the medical community.

No salary provided



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