Veeam Software posted a job you might be interested in March 30, 2015 at 05:14AM

Veeam Software



Internet Marketing Manager

Greater Atlanta Area, US - Computer Software, Information Technology and Services





This position is responsible for driving inbound lead generation and nurturing, and email marketing for the North America (NA) region. This includes managing the NA internet marketing team and working with the global internet marketing team, following established best practices and extending aggressive online marketing techniques to drive greater lead generation, optimization and conversion in the North America region.



EXPERIENCE:

• Bachelor’s Degree required in Marketing, Communications, or a related discipline. (A combination of education and experience will be considered.)


• Minimum of 5 years’ experience in internet/inbound marketing, preferably of business-to-business technology products.


• Demonstrated familiarity with web analytics, optimization and conversion best practices.


• Experience with metric-driven continuous improvement techniques, including message segmentation and A/B testing.


• Strong track record in email marketing, including growing the database, lead nurturing and drip campaigns, working with channel partners is a plus


• Ability to create interactive graphics and multimedia presentations for various NA regional marketing activities


• Must have exceptional organizational skills and the ability to manage the success of multiple projects concurrently.


• Must be able to work in a fast-paced environment, and work collaboratively with marketing, sales and channel management colleagues to support revenue growth in the Americas.


• Must be an enthusiastic self-starter, able to work independently and manage a small team.


• Advanced HTML knowledge, Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat and Flash, Dreamweaver, Fireworks)


• Proficiency with Microsoft Office Suite, Marketo and Salesforce


• Experience in ROI tracking


• Email marketing knowledge (including coding for email)

Responsibilities



DUTIES AND RESPONSIBILITIES

• Work with global internet marketing to build internet and email marketing plans for including Veeam online marketing initiatives, keyword, SEO, and email marketing strategies


• Manage and develop NA internet marketing team to execute multi-media channel partner marketing campaigns


• Interpret paid search, SEO, web results and trends to make recommendations for global marketing for improvement


• Make recommendations to global marketing team to optimize remarketing/re-targeting and native advertising campaigns


• Work with global marketing internet marketing team to grow the database, lead nurturing/drip campaigns and tie website forms effectively into Salesforce.com to drive leads for NA channel partners


• Build and deploy Marketo eCards, landing pages and reporting


• Manage 3rd party relationships to develop partner online marketing programs and offerings


• Work collaboratively with Regional Marketing Managers to provide appropriate online and email support for regional channel partner events and campaigns.


• Work collaboratively with NA events team to provide email, registration page and related internet marketing deliverables in support of national and regional events.


• Monitor and report on all internet marketing activities and metrics, adjusting for continuous improvement over time.

REPORTING RELATIONSHIP AND ACCOUNTABILITY

This position reports to the Director, North America Marketing.







No salary provided



Posted March 30, 2015 at 05:14AM from LinkedIn http://ift.tt/1NsJL4x

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