HP
Software PR Manager
Singapore, SG - Computer Hardware
- Develop, drive and evaluate complex PR/AR strategies and programs in support of business objectives or revenue targets
- Prepare news and launch activities, including coordinating media and analyst interviews, tours, events, generating releases, presentations and other materials as appropriate
- Cultivate and maintain relationships with top media, analysts and industry leaders (business, national, global)
- Provide media and spokesperson training for key execs and sales leadership as needed
- Set or lead PR/AR strategies, policies, standards and direction
- Recognized as an authority and thought leader on PR or AR matters, and frequently called upon to handle sensitive issues or relationships
- Contribute to the development and adoption of innovative PR/AR principles and practices across HP
- Manage and motivate agencies to deliver on message, on time, on budget
- Functional or department budget management
- Scope can be local, regional or global
- Role can be within a business, function or corporate
- Frequently represents HP to outside public (customers, media, analysts, etc.)
- Represents HP on the most sensitive and complex company or country issues that could impact the HP brand and reputation
- Frequently interacts with senior levels of the company
Qualifications
- Business Analyst (BA) or Bachelor of Science (BS) in Communications, Marketing or Business Administration
- 10+ years of experience in PR/AR or a combination of marketing and communications disciplines
Knowledge and Skills Required :
- Superior writing and editing skills - recognized for "near perfection" writing and editing and often asked to edit the work of others
- Strong oral communications skills; ability to think on feet
- Senior "story teller" - ability to take complex concepts and messages and transform into an audience-resonating story
- Organization and program management skills
- Ability to link PR/AR plans and activities to business results
- Well-developed analytic skills (measurement, Return on Investment (ROI
- Comfortable as a spokesperson for HP
- Fluency in local language and English
- High levels of tact and diplomacy
- Agency and budget management
- Consultative skills
- Ability to interact with all levels of the company top to bottom, including most senior company management
No salary provided
Posted April 12, 2014 at 04:55PM from LinkedIn http://ift.tt/1kHbuWh
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