HP posted a job you might be interested in July 14, 2014 at 09:05AM

HP



Customer Relationship Marketing Manager

London, United Kingdom, GB - Information Technology and Services

Snapfish is the online photo service from HP and is the fast growing service with more than 100 million users worldwide operating in 7 countries in the EMEA region. Snapfish was introduced to Europe at the end of 2004 launching in the UK market and has gone through significant growth. Snapfish stands for: Quality, Ease of use and Affordability in the competitive digital photo services market.



The CRM Manager is responsible for building and optimizing the relationship between Snapfish and its customers to create engagement and loyalty. The position manages the planning, testing and execution of customer communications for EMEA countries through the site, email and other available channels. The position reports to the Head of CRM Planning & Ops Manager, EMEA.



Specific responsibilities include:



• Working with the Head of CRM Planning & Ops Manager to develop annual promotional objectives, plans and budgets.

• Ensuring that CRM plan includes monthly promotional email testing, exploring areas where response and revenue can be optimized for maximum return, eg. Subject line, personalization, and different offer (A/B) testing.

• Creating and managing all CRM email and mobile notification promotions, from copy, offer development, offer code creation to email proofing, code testing and communication to Vendor and Customer Services. Maintain relationship with local translation agencies (for French, Italian and German) and Country Managers to ensure localizations are accurate and supplied in a reliable and timely manner.

• Building upon and administering outbound email, mobile notifications and online promotion systems, working with email providers and mobile tools. Constantly looking for ways to improve marketing processes which will deliver efficiencies and increased ROI.

• Managing, building and optimizing Program-based lifecycle emails and transactional emails, tracking and reporting to deliver increasingly relevant CRM communications.

• Responsible for tracking and reporting all CRM activity on a regular basis via Omniture, resulting in recommendations for future CRM planning

• Working with Head of CRM Planning & Ops Manager and other regional CRM teams to coordinate and share plans across Snapfish worldwide

• Building close relationship with Country Managers to deliver input into planning calendar, such as local events or seasonality

• Developing offers and promotions, building business cases and pricing models, working with vendors to arrange special discounts

• Contributing to overall EMEA marketing, product development and brand development strategy





What do we have to offer?

• Dynamic and International environment


• An HP laptop


• High performance culture within a team of experienced colleagues who will provide support to your development
  
  
  

Qualifications
Your profile:



• 2-4 years total direct marketing and merchandising experience in consumer goods or retail

• At least 2 years of CRM marketing experience which must be with ecommerce B2Cfocused business

• Bachelor’s degree in Marketing or Business Studies required

• Demonstrated success building sales through customer conversion, retention and share of wallet

• Fluent in English with strong written and verbal communication skills. With Snapfish spread across multiple locations and time-zones, the ability to work remotely using all forms of communication (email, phone, instant messaging and face-to-face) is vital

• Strong analytical skills using Adobe Omniture analytics tools

• Thorough knowledge of ecommerce, mobile marketing and social media for B2Cmarket

• Solid experience of email provider tools, such as Responsys or Exact Target, being a regular self-service user, able to create dynamic campaigns and programs.

• Excellent usage of office productivity tools (MS Office package), plus design /digital tools (Photoshop, InDesign, Illustrator, Dreamweaver) ideally



Personal characteristics



As a key member of the close knit, small Snapfish EMEA team, personal characteristics are extremely important. These include:

• Positive, can-do, attitude - constantly challenging conventions, interested in making a difference by fully committing to the success of the business

• Attention to detail - accurate, independent and able to work in a flexible office environment (communicate through email, phone and other smart office tools)

• Drive for Results - Can be counted on to take on responsibility to meet goals and expectations without the need for constant monitoring

• Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers; is seen by client as having impact; establishes and maintains effective relationships with customers and gains their trust and respect

• Priority setting - spends time on what is important; quickly zeros in on the critical few issues; eliminates roadblocks and creates focus



Please contact: Siobhan.cochrane@hp.com (for more information).







No salary provided



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