HP posted a job you might be interested in January 30, 2015 at 06:07AM

HP



Media Manager, Americas

San Francisco Bay Area, US - Computer & Network Security, Computer Hardware, Computer Networking

Media Manager, Americas-1358729

DescriptionJoin Hewlett-Packard, a Silicon Valley founder and the world’s largest technology company. HP’s Global Media & Digital Marketing Center Of Excellence’s (COE) charter is to steward and enable best practices at HP to drive digital and media transformation for marketing as well as deliver accountable impact for marketing investments to drive demand. The PPS Americas team is looking for a passionate and seasoned media and digital expert. This talented professional will drive the overall communications strategy and execution within the Americas region across paid, owned and earned media. Responsibilities:

• Develop, drive and execute brand-building and demand generation programs and contact strategies across diverse target groups, in direct support of key initiatives in the Americas region. Heavy focus on U.S. market.


• Lead strategic and integrated communications initiatives across the region in close collaboration with the worldwide media team and Americas marketing leads.


• Be recognized as an authority and thought leader and contribute to the development and adoption of innovative media principles and practices in the region and across HP.


• Work with agency partners to develop and execute best-in-class processes, analytics and reporting of major initiatives.


• Help foster an environment of accountability and continuous improvement through a disciplined and insight-driven planning approach across all the region’s media investments.


• Collaborate with vertical specialists (e.g., Search/Social/Digital Media) to ensure that the touch point evaluation and integrated plan leverages customer insights and aligns with the full customer journey framework.


• Seek out new media opportunities and partnerships that “push the envelope” in order to achieve or exceed our brand and business goals.


• Provide input for activity rollups for key initiatives and segment views on a regular basis.

No salary provided



Posted January 30, 2015 at 06:07AM from LinkedIn http://ift.tt/162usB7

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