Hewlett-Packard
Marketing Analyst
Bengaluru Area, India, IN - Information Technology and Services
• Identify relevant analytic solutions and data sources pertaining to assigned areas
• Provide analytic solutions to marketing problems by data mining, employing statistics and business intelligence frameworks
• Track program metrics and ensure that all programs are providing the business benefit as outlined in the original business case for the project
• Collaborate with various Marketing groups to manage marketing budget or program
• Provide weekly, monthly and quarterly reporting of marketing campaign results to support business performance improvement
• Maintain Marketing Resource Management (MRM) database, PO/accrual tools
• Reconcile market program spend to the planned market assets and investment envelope
• Drive adoption of common marketing processes and languages
• Provide market research and analyses
• Coordinate marketing investment and campaigns
Qualifications :
Education and Experience Required:
• Associated degree in Marketing or related field or equivalent work experience
• 1-2+ years marketing and/or operational experience
• Expertise in Microsoft Office tools
Knowledge and Skills Required:
• Working knowledge of marketing principles, practices, tactics and tools
• High-level knowledge of marketing activities and processes
• Familiarity with offering category and HP offerings/ strategy
• Strong written/oral and communications and analytical skills
• Strong interpersonal skills; ability to work as part of a team
• Ability to interface effectively with multiple levels of the organization and functional disciplines
No salary provided
Posted September 01, 2014 at 03:29PM from LinkedIn http://ift.tt/1u8caW7
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