Toluna posted a job you might be interested in November 18, 2014 at 03:55PM

Toluna

Marketing Executive
London, United Kingdom, GB - Market Research

 

We are currently seeking a Marketing Executive, who will direct and oversee Toluna UK marketing policies, objectives, and initiatives. Develops marketing plans for specific products, services, or business lines with direction from VP Marketing. Reviews changes to the marketplace and industry and adjusts marketing plan accordingly.  All tasks should be done with a focus on excellent communications – answering the 6 w’s.

 

The role is what you make of it.  You’ve done work with your thesis that we’d love to capitalize on and have you help us to improve upon globally.  We have a global team, and hopefully this exposure too is attractive to you.

 

Responsibilities:

 

• Help to execute annual budget and roadmap of activities, create “executions” and track ROI.  Remove programs that are not      delivering.  Adjust budgets as needed.
• Management of corporate website and intranet for UK.
• Includes not only execution of current strategy, but upgraded communications, and new ideas based on exchanges with on-site sales.
• Management of changes globally, and allocation of budget.
• Lead generation management
• • Creation of strategies for lead gen based on need
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  • List management
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  • Integration with sales team to ensure leads are being followed-up on
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  • ROI reporting
• Event organization and execution
• Help with product rollouts/re-launches and maintenance
• Inventory/creation of relevant Marketing Materials
• • Maintain inventory of all collateral, printed materials, stationary, masthead and promotional items available
  • Reorder printed materials, stationary, masthead and promotional items as necessary
• Maintain visibility within trade organizations
• Sales Support
  • Familiarity with marketing/product offerings to answer sales questions, and assist with RFP’s etc.
• Analysis of business/business drivers and work with management to evaluate strategy on an ongoing basis

 

 

No salary provided

Posted November 18, 2014 at 03:55PM from LinkedIn http://ift.tt/1Ad4Xco
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