Apple
ASC - Lakeside Thurrock
Southall, United Kingdom, GB - Consumer Electronics
The ASC is an Apple employee who serves as the Apple business manager and influencer in a Reseller’s store. The ASC’s role is to grow Apple product sales and add-on business in the store. He or she is held accountable for sales performance by providing excellent customer service, giving 1:1 and 1:many product demonstrations, and ensuring all Apple fixtures and merchandising elements are up to date and maintained according to Apple’s standards. The ASC is also responsible for training the Reseller’s staff on Apple products and Apple Shop merchandizing and maintenance standards. Other key responsibilities include providing business insights and identifying opportunities.
Key Qualifications
- Experience in retail or field sales
- Business acumen.
- Extraordinary customer service skills.
- Adaptive and solution based approach to selling.
- Excellent communication skills (written and verbal).
- Strong presentation / group demo skills.
- Ability to translate “techno speak” into layman’s terms.
- Ability to lead and influence a group of individuals with whom you work.
- Proven self-starter with entrepreneurial flair.
- Self-direction leading to high degree of success throughout his/her career.
- Ability to work autonomously.
- Strong problem solving abilities.
- Strong organizational skills.
- A high standard of values, ethics, integrity, and trust.
- Success Metrics/Key Performance Indicators:
Description
1. Customer
The most important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include:
Promoting Apple products and solutions by communicating the benefits and values of the products through product demonstrations.
Conducting 1:1 and 1:many (where applicable) product demonstrations using World Wide developed demo scripts for guidance.
Building a community of loyal Apple customers who will come back to consult the ASC on future Apple purchases.
2. Reseller Staff/ManagemenA successful ASC proves him/herself relevant to a Reseller’s management team and is able to gain support without authority. He/she has strong business acumen and understanding of the Reseller’s business and goals. Responsibilities include:
Acting as a promoter of the Apple brand to the Reseller’s staff /management, and keeping them engaged and up to date on Apple’s latest and greatest products.
Understand what the Reseller’s business goals are and link Apple’s goals to theirs.
Identifying and maintaining a “virtual team” of key staff members who the ASC will train and transform into Apple Professional / Experts. The training of the “virtual team” is critical, as the ASC will depend on this group to support Apple’s business in every way.
3. Apple Shop / Apple Inline
The ASC operates as a business manager of the Apple Shop or Inline. As such, it is the ASC’s responsibility to maintain the quality and appearance of the Apple Shop or Inline in order to give the customer and Reseller the best possible Apple experience according to Apple standards. Responsibilities include:
Ensuring all merchandising elements (including demo content, as well as all 2D and 3D elements) are up to date and follow Apple worldwide standards.
Providing daily care and maintaining tidiness according to World Wide guidelines, also submitting maintenance requests when needed through iForms/Xpedex (or equivalents).
Flag to his/her manager any maintenance issues with any Apple merchandizing execution in the store.
4. Apple Corporate/Manager
The ASC is able to provide key insights on the Apple business in a singular storefront, and identify business opportunities. Responsibilities include:
Monitoring performance results and inventory levels.
Monitoring regular competitive/trend tracking.
Providing insightful feedback that will help to further develop and improve upon Apple Shop performanc
No salary provided
Posted November 28, 2014 at 08:24AM from LinkedIn http://ift.tt/1uPMb2G
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