Bayer posted a job you might be interested in February 24, 2015 at 02:00AM

Bayer



Product Manager

Bangkok Metropolitan Area, Thailand, TH - Pharmaceuticals, Consumer Goods

• Coordinate in new product launch or new market development of both local brands and global brands


• Coordinate with global team for New Product Development (NPD) through NPD process to obtain the launch as planned


• Set up pre-marketing plan of finished product and to prepare launch plans for medical, trade and consumer segments


• Prepare product marketing plans and marketing strategies for assigned products


• Prepare annual budgets for the marketing mix for assigned products and monitor the sales and expense to ensure profit margin of assigned brands


• Prepare print materials and all promotion items which reflect product objectives and which meet all imposed guidelines


• Monitor of competitors’ activity


• Maintain directly and through the field force a close awareness of customers' needs, competitive activity and environmental changes


• Analyze new and existing communication vehicles and media


• Prepare training programs for representative both medical team and drugstore team


• Initiate marketing strategy


• Be responsible as a center of Marketing Information Services and communicate with related parties of Bayer Consumer Care


• Build good relationship with key opinion leaders for brand benefit in both medical and drugstore channel


• Analyze market opportunity and provide forecast input for long term business plan


• Conduct a consumer research for attitude changes or tracking for brand and advertising awareness

No salary provided



Posted February 24, 2015 at 02:00AM from LinkedIn http://ift.tt/17sm5is

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