HPDigital/Social Media Marketing Manager
Washington D.C. Metro Area, US - Computer Software
Strategic Content Manager
The Strategic Content Manager will support the U.S. Public Sector Marketing organization to create, drive and execute both digital and traditional marketing programs and deliverables in support of the region’s growth priorities. This individual will work across the marketing team in USPS as well as leverage best practices within the business unit and corporate marketing functions to develop impactful programs that enable sales and provide stakeholders with innovative content to engage clients.
Strategic Content Program: Develop and build strategic content programs aligned to top deals, top accounts and growth initiatives. Work with campaign managers, practices, product marketing and account and pursuit teams to identify opportunities and develop plans that will accelerate sales and drive growth. Programs will cut across all channels, including thought leadership, client engagement, advertising, print, digital and social media. Develop heat mapping and client journey programs to ensure the right content at the right stage in the buying cycle. Responsible for full lifecycle of all programs, including original content creation, project management, planning, and execution. Track and analyze metrics to ensure program success and drive continuous program improvements.
Content Development: Serve as a content producer and project manager to develop assets identified in the strategic content plans aligned to campaigns, practices, solutions and accounts. Responsible for all aspects of project management including: stakeholder management, scheduling, logistics, concept creation, storyboarding and managing internal teams (content providers, writers and designers) as well as external vendors to execute assets from concept to completion. Ensure assets are promoted across all appropriate channels. Content types include, but are not limited to: internal and external messaging kits, collateral, websites, videos, ads, thought leadership pieces, solution demonstrations and interactive assets.
Sales Enablement: Responsible for packaging and promoting content in an easy-to-digest format. Develop programs to drive internal awareness of content and educate sales teams on how to best find, utilize and leverage the assets with clients.
Demo Center Support: Work directly with Demonstration Center Manager to develop content, assets and messaging to support client visits. Responsible for gathering requirements for demonstrations and working with internal technical teams and vendors to ensure the center is set up to support those requirements. Coordinate with Demo Center Manager to define action plans and develop “Demo Center Playbook” for resolving technical issues, including internal support and vendor contacts. Serve as a back-up to the Demonstration Center manager to facilitate client visits from planning to execution.
Metrics Program: Develop metrics capabilities related to our marketing activities to measure program success and drive continuous improvements. Includes defining the metrics that will be tracked, ensuring mechanisms are in place to gather metrics, compilation and analysis of data, reporting and providing recommendations on how to improve programs to deliver higher ROMI.
Social Media (SoMe) Program: Work collaboratively with marketing team members, subject matter experts (SMEs) and internal HP SoMe team to build out our social media program. Includes developing a team of SoMe ambassadors (SMEs) and ensuring they are trained through HP SoMe programs. Continuously identifying and recruiting new ambassadors to build the bench. Conducting regular meetings with ambassadors to build develop strategic content calendar aligned to USPS marketing priorities as well as industry trends/hot topics. Driving ambassadors to execute planned activities. Track and analyze metrics to measure program success and drive continuous improvements.
Qualifications
Requirements:
• Robust written, verbal and presentation skills
• Keen ability to build relationships and credibility and serve as a trusted advisor to stakeholders
• Experience in Adobe Creative Suite (all products)
• Understanding of AV equipment and technology; ability to troubleshoot issues
• Ability to work independently, be decisive and thrive in fast-paced environment
• Experience in U.S. Public Sector required.
• Ability to expand role, take on increasing levels of responsibility
No salary provided
Posted December 31, 2014 at 02:10AM from LinkedIn https://www.linkedin.com/jobs?viewJob=&jobId=25813998&trk=api*a130653*s139051*
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