
HP
Audience Campaign Collateral Manager
San Francisco Bay Area, US - Computer & Network Security, Computer Hardware, Computer Networking
Audience Campaign Collateral Manager-1342209
DescriptionThis individual is primarily responsible for supporting the global audience and campaigns groups in content tracking, and collateral development processes as they relate to campaigns, audience newsletters and communities; as well as providing resource material (e.g. HP videos, podcasts, webinars, etc.) to be adapted as relevant content for each audience. Responsibilities: COLLATERAL
- Primary interface with the centralized service organization (MSS) to facilitate layout and publication of all SW collateral
- Track all projects assigned to vendors/MSS
- Budget for all collateral developed for campaigns (Global)
- Communicate all collateral due to expire (3-month cadence), new collateral (monthly), broken links (weekly) and usage of all SW collateral
EDITORIAL
- Prepare and participate in editorial meetings to help drive quarterly content planning across SW Marketing. Themes support overall HP SW product pillars, announcements, customer issues/pain points, industry events and digital campaigns
- Recommend, source and adapt, as required, case studies and other content types for use in campaigns, and audience communities
- Identify content for campaign offers/calls to action, and tracking URLs for use across SW Marketing
Professional Attributes:
- Excellent time and prioritization management skills
- Strong communication skills, well organized, and flexible
- Strong project management and customer relationship skills
- Goal-setting and metrics-driven
- Process-oriented individual
- Deadline driven
- Unquestionable integrity
No salary provided
Posted December 30, 2014 at 07:29PM from LinkedIn https://www.linkedin.com/jobs?viewJob=&jobId=25812911&trk=api*a130653*s139051*
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