HP posted a job you might be interested in April 09, 2015 at 03:25PM

HP



Enterprise Group Digital Marketing Manager

San Francisco Bay Area, US - Computer & Network Security

WW EG Digital Marketing Manager

PSS Go To Market Programs Manager III, WW EG Marketing



The HP Enterprise Group is a $25b + business with #1 or 2 market position in every category of Enterprise hardware and software in the market today – including servers, storage, networking, converged systems, services and software. EG sells and markets our products and solutions - both direct and indirect through our large and successful channel program - to all companies big and small, from Global accounts, to enterprise and commercial, to SMB. If you need information technology to power and run your business, HP is your provider of choice.



Marketing as a function is playing an increasingly critical role in the future growth of HP Enterprise Group, as the IT marketplace and buyer behavior moves to full digital marketing consumption, shifts into a “1:1 at scale” information model, consumes and searches for persona specific content, and excepts end to end connected touches across the Buyer Journey. Popular marketing writers and thinkers today provocatively say “going forward, Marketing will do more and more of the Sales job than Sales will do” - - meaning, self-directed digital research via communities, influencers, vendor websites, online publications - is taking the customer further and deeper into the buyer journey before sales is ever engaged. And in this, Marketing drives the content and touchpoints.



The HP EG Marketing team is tasked with getting ahead of these trends and creating the most impactful, forward looking, modern awareness and demand generation program in the industry.



We are looking for a Digital Marketing expert to lead this charge for EG Marketing worldwide. Partnering with the segment teams, and with our pan-HP digital marketing teams, SoMe team, hp.com team, this Marketing PSS GTM Mgr III will be responsible for developing and driving a comprehensive digital marketing strategy and program for EG across all segments FY15, starting with our vast and fast growing SMB market segment. We need a leader with deep expertise in Social Media, Influencer and Community Marketing, and knowledgeable about the IT buying process and the technology marketplace.



This key role is a Master level job, and will report to the WW Director of Segment marketing for EG.



Additional responsibilities include:

• Guiding the WW program managers’ campaign and demand generation strategy related to maximizing results digitally

• Coordinate and supervise region and WW marketing resources as well as outside telemarketing agencies in tactical implementation and execution of digital marketing program

• Select, manage and develop agencies or contractors

• Serve as digital marketing consultant and strategist for assigned marketing and sales teams

• Lead strategic and integrated programs for the company, worldwide business group or across a region

• Be recognized as an authority and thought leader and contribute to the development and adoption of innovative digital marketing principles and practices across HP

• Global scope

• Frequently interacts with senior levels of the company, and in particular, senior Marketing leaders





Qualifications
Require



• Bachelor degree in Communications, Marketing or Business Administration, MBA preferred

• 7+ years of experience across several marketing or integrated communications disciplines

• Proven experience in digital, social media, and online marketing disciplines and practices

• Superior organization and program management skills

Experience managing a large, complex vendor and/or partner

• Demonstrated ability to link communications plans and activities to business results

• Proven experience managing, leading, driving and measuring virtual teams in a matrix environment toward common goal

• Fluency in local language and English

• High levels of tact and diplomacy

• Agency and budget management

• Consultative skills

• Ability to interact with all levels of the company top to bottom, including most senior company management



No salary provided



Posted April 09, 2015 at 03:25PM from LinkedIn http://ift.tt/1yg0FBQ

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