Accenture posted a job you might be interested in May 07, 2015 at 11:47AM

Accenture

Technical Marketing Campaign Process Specialist
Ireland, IE - Information Technology and Services

As Technical Marketing Campaign Process Specialist you will assist in the implementation and orchestration of marketing campaigns using  internal CRM products. These campaigns are primarily focused on acquiring new customers for B2B offerings. You will become an expert in our internal CRM products, develop solutions and help execute complex marketing campaigns. You will also assess the results of these campaigns.

 

Your role will be to assist engineering with the development and mapping of technical components, related to the CRM products. You will also be responsible for Webform and Microsite creation in HTML using JQuery and Javascript. Additionally, you will be in charge of as well as creation of dynamic reports based on SQL.

 

You will provide feedback to marketing on possible campaign optimization and to engineering on improvements to internal tools. You will also be responsible for implementing these improvements. You will be working on high-impact initiatives that require careful attention to detail, technical troubleshooting and timely resolution of issues. You should enjoy being creative about the use of complex, constantly developing tools and how to map and improve sophisticated marketing workflows.

Responsibilities:

• Become an expert on CRM product and related tools.
• Webform, Microsite and Report creation using HTML, Javascript, JQuery and SQL
• Translate business requirements into campaigns based on existing product capabilities and communicate issues or missing features to the product team
• Develop complex marketing campaigns:
• Ability to absorb business requirements and translate these to implementation plans
• System expert on existing tools - ability to interact with Product and Engineering teams when required
• Proactively identify possible problems and missing functionalities
• Troubleshoot and promptly communicate any roadblocks / issues / system errors
• Ensure quality of the campaign by extensive proofings and simulations
• Evaluate input and manage recipient data throughout campaign’s lifecycle
• Evaluate and summarize campaign results
• Communicate ideas for campaign and tool improvements

No salary provided

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