HP posted a job you might be interested in August 27, 2014 at 06:45AM

HP



Global Strategic Messaging Lead

Dallas/Fort Worth Area, US - Information Services, Information Technology and Services

• Develop, drive and evaluate key image-building, awareness building and/or promotional/demand generation programs and contact strategies across audiences, industries, sales channels or businesses – in direct support of revenue targets

• Plan, execute and measure integrated point-of-sale strategies and presence for the retail channel

•Drive a coordinated reference selling process across a business, industry or geography that has field and management backing

• Establish, track and measure business group or country measurements of success (calls, clicks, leads, revenue, Total Customer Experience (TCE), etc.)

• Drive integrated communications initiatives with other businesses and teams across HP and with customers/partners

• Select, manage and motivate agency and/or contractor management

• Manage functional budgets

• Scope can be local, regional or global

• Role can be within a business, function or corporate

• May interact with senior levels of the company



Qualifications
Education and Experience Required:



• Business Analyst (BA) or Bachelor of Science (BS) in Communications, Marketing or Business Administration

• 7+ years of experience in direct marketing, communications or marketing



Knowledge and Skills Required:



• Advanced writing and editing skills – very minimal peer or manager edits needed

• Strong organization and program management skills

• Ability to link communications plans and activities to business results

• Proven experience managing, leading, driving and measuring virtual teams toward common goal

• Fluency in local language and English

• High levels of tact and diplomacy

• Agency and budget management



No salary provided



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