Vodafone
Senior Manager- Marketing Communication- Ahmedabad
Ahmedabad Area, India, IN - Telecommunications
ESSENCE OF ROLE- Key Accountabilities
1
Communication Execution
- Creation and execution of the communication strategy of the circle
- Coordination with agency and central to get timely creative and outputs
- Execution of customer engagement activities as per plan
2
Brand Saliance enhancement
- Ensure leadership SOV and maintain leadership brand salience in the circle within prescribed budgets
- Designing and executing customer engagement initiatives
- Trade engagement activities
- Monthly activity calendar
- Internal events
3
Brand visibility
- For retail level ensure timely delivery and execution of all artworks for production
- Ensure POS refresh and timely deliveries as per schedule
- Ensure direct dispatch as per merchandising guideline
- For VMS timely execution of all elements before launch
- Complete ownership of maintenance of Hygiene of branding elements in all existing stores
4
Visibility audits
- Scores in visibility part of AVI audits to be > 90%
- To monitor and publish Brand health parameters and take corrective actions
- To monitor store audits and take corrective action
5
Communication
- Rural connect activity : periodically refresh the module and ensure activity as per the plan
- Internal communicaton : ensure publication of monthly internal e magazine
- Alternate media : judicious use of radio and other media, Iconic Vas properties for Radio,
6
Public relations & Alliances
- Robust networking with the press fraternity to ensure positive image for vodafone. Negative articles to be less than 5% of total mention of Vodafone
- Establish relevant tie-ups with Malls, Multiplexes for branding and promotion ( ABSR+ 5 cities). Activities to be done as per proposal
No salary provided
Posted May 02, 2015 at 11:18AM from LinkedIn http://ift.tt/1DRdCiw
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