Apple posted a job you might be interested in March 31, 2015 at 09:36AM

Apple



Telco Regional Account Manager - St Petersburg

Russian Federation, RU - Consumer Electronics

The T-RAM’s key purpose is to maximize the iPhone and iPad business across relevant carrier channels (Carrier POS and Business in Retail) by working with and influencing the key decision makers. S/he will also plan and execute activities related to Demand Generation, Advocacy and possibly Merchandising for each specific channel.



Key Qualifications

• Key Competencies


• Ability to influence


• Ability to network and influence with teams across multiple locations, layers and channels, including POS staff and Regional Managers. This will be determined by the channel landscape of the territory assigned.


• Ability to define and communicate the Apple proposition across multiple environments.


• Strong communication skills


• Persuasive, charismatic, engaging and confident communication skills.


• Ability to communicate and present to Apple management


• Ability to work autonomously and drive results independently with integrity


• Adaptive and solutions based approach.


• Ability and willingness to learn and develop new skills


• Ambitious, self-motivated and career driven.


• Ability to prioritise and drive what matters


• Focus on customer experience and a drive for excellence


• Ideal Profile


• A strong background of telecom experience preferable


• Diverse channel sales experience (ideally Retail and B2B, ideally with working knowledge of at least 1 of the 2 channels mentioned)


• Multi-site management experience


• Prepared to travel 4-5 days per week


• Professional working knowledge of English preferable as well as fluency in local language


• Should live within reasonable proximity of the designated territory

Description



Key Responsibilities



Driving Business across all relevant channels



Responsible for achieving agreed business objectives for the area

Responsible for driving business/channel development in designated territory across the consumer points of sale.

Developing a plan for driving business growth in our Business in Retail channels

Planning and executing demand generation and training activities.

Plan, build and execute a roadmap of Demand Generation/Training activities for Carrier Retail POS with the partner Regional and POS managers.

Plan, build and execute B2B briefings and demand generation with our Business in Retail channels

Build strong relationships with the key influencers in each channel to ensure:

Business management is achieved

Appropriate time is scheduled to building Apple knowledge and skills.

Competitive updates, channel performance and business challenges

To monitor and update on the channel performance, potential business challenges, competitive landscape and merchandising issues of the Carrier Retail channel

Monitor and update in-house share, penetration and competitive activities in the Business in Retail channels.

Use relevant tools and processes prescribed by Apple



Driving Advocacy across all relevant channels



Building virtual teams

Build virtual teams across defined Carrier Retail stores to drive advocacy of iOS platform and products

Build virtual teams across all departments of a Business in Retail partner to build advocacy of the iOS platform

Monitor training compliance to develop staff’s knowledge of the iPhone/iPad product features, benefits and solutions across all the relevant channels



Merchandising (focussed on Carrier Retail channel)

Monitor and check the animation, the merchandising and the maintenance of the in- store iPhone/iPad display fixtures meet or exceed Apple’s brand and

channel marcom standards.

Flag merchandising issues to relevant contact points



KPIs



Business KPIs



iPhone/iPad weekly business performance, Inventory and in-house share against expectations

iPad and Accessory attach rate

Performance against channel specific deals and offers

Performance of Channel level DG activities (Uplift, attach rates etc).

Nr of Leads and conversions generated by DG activities for Business in Retail

Attach rate of Carrier & iOS related service offerings



Training and advocacy KPIs



Mystery shopping scores

Channel Partner satisfaction survey results



Merchandising and Fixtures



Hygiene, State of the fixture against Apple standards



Key Contacts



Internal contacts

CPM

FSM

Carrier Manager

Country TELCO Head, Country Manager

Central functions

SPO, TELCO Business Development, Finance



External contacts

Consumer Retail - Regional Manager, POS Manager, iPhone Master

Business in Retail - POS Manager, B2B Specialist, iPhone Maste



No salary provided



Posted March 31, 2015 at 09:36AM from LinkedIn http://ift.tt/1GaVaoR

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