Veeam Software posted a job you might be interested in March 23, 2015 at 10:16AM

Veeam Software



Internet & Email Marketing Specialist

Greater Atlanta Area, US - Computer Software, Information Technology and Services





This position is responsible for leading a variety of email and online marketing initiatives, with a focus on email marketing, creating e-cards and landing pages that drive registrations and support regional campaigns. As well as supporting a range of digital marketing channel partner activities such as search, social and content development, optimization and reporting. This includes following the direction of the NA Internet Marketing Manager and working with the global internet marketing team to adhere to established best practices and corporate messaging.



EXPERIENCE

• Bachelor’s Degree required in Marketing, preferably in graphic design, multimedia design, art graphic design, web design, visual communication or related field. (A combination of education and experience will be considered.)


• Demonstrated marketing automation systems and using such a system on a daily basis. Experience with Marketo and Salesforce.com is preferred.


• A well rounded and in-depth understanding of a range of digital marketing tactics/channels, particularly email marketing is a necessity.


• This role is varied and the successful candidate will need to be comfortable working on a wide range of projects and interacting with a dispersed global team.


• Proven ability to learn quickly on the job and manage multiple projects simultaneously.


• Familiarity with concepts behind web analytics, optimization and conversion best practices.


• Ability to learn and follow metric-driven continuous improvement techniques, including message segmentation and A/B testing.


• Ability to create interactive graphics and multimedia presentations for various NA region campaigns and programs


• Basic HTML knowledge and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat and Flash), Microsoft Office experience

• Exceptional written communication skills and the ability to adapt messages by audience and desired outcome.


• Must have excellent organizational skills and the ability to manage the success of multiple projects concurrently.


• Must be able to work in a fast-paced environment, and work collaboratively with marketing colleagues to support revenue growth in the Americas through email marketing.


• Must be an enthusiastic self-starter, responsive to instruction and eager to learn more.

Responsibilities

• Work collaboratively with Regional Marketing Managers to provide appropriate online and email support for regional events and campaigns.


• Work collaboratively with NA events team to provide email, registration page and related internet marketing deliverables in support of national events.


• Execute on email communication and internet marketing strategies.


• Create interactive graphics and multimedia presentations for various NA region campaigns and programs.


• This role is varied and includes a wide range of projects including support for NA communications team through content development for GreenTV, Green Bullet blog, and eCards team.


• Maximize site traffic through SEO efforts and drive repeat traffic through dynamic content.


• Collect metrics and perform analysis and reporting of website performance through web analytics tools.


• Monitor and report on all internet marketing activities and metrics, adjusting for continuous improvement over time.

REPORTING RELATIONSHIP AND ACCOUNTABILITY

This position reports to the Internet Marketing Manager, Americas.







No salary provided



Posted March 23, 2015 at 10:16AM from LinkedIn http://ift.tt/1LNdA4c

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